Logo making is a passion of me. I haven’t really had classes for it but I can say that I have learned a lot in the past. I am self-made. That does not mean that designing is just a matter of ‘good’ taste or an Eye for this kind of things.
There are important rules eventhough there is a lot to say about taste.
As the blogtitle implicaties in this part of the tutorial I want to say something about fonts.
There are several typefaces in fonts:
Each of them says something about their styles. This is important to know because it can give you a clue about the style that the customer wants to bring over to the client.
Genuinly we use Roman Typefaces and they can be devided in several subfaces.
Serif Typefaces are named for the features at the ends of their strokes. Times Roman, Garamond are very common examples of serif. They give a very classic, traditional and formal look to your design.
Sans Serif typefaces are relatively new in the historie of typografy. Well known and popular are Arial, Helvetica and Futura. They give designs a very modern and clean look.
Script Typefaces simulate handwriting. They are mostly not used to do enorm amounts of body tekst. They can be used for logo’s or invitations. Script typefaces can be hard to read so that is surely something you need to focus on if you want to use one of these. Often they look very elegant and feminine.
These are the main typefaces but there are many more. Like ornamentals wich contain only decorative or symbols as characters. In monospaced typefaces all of the characters have the same width. They are used when excact spacing is required. An example of this is Courier.
You will have to consider all the typefaces when you want to make a logo. It will be of importante to know what typeface will give what implication to your design. In other words like a grunge typeface won’t work for a lawyer-logo.
The logo needs to look as one, as something well overthought and a good logo can be ruined by a wrong font!
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